Selling Online : Director’s Cut

I’m finally getting around to posting my columns and articles that I’ve written for DealerNews over the past couple of years.

What you’re going to get here are the columns as written. So they may be longer, have more blather in them (deemed pointless by my editors). There may also be commentary associated with the columns that was not part of the original submission because I knew it would never get published and probably piss off any number of readers and/or advertisers. So nothing here is even remotely officially recognized by the good folks at DealerNews.

It’s worth pointing out that if anyone happens by here after a Google search of e-commerce or anything similar, keep in mind that these columns are targeted toward motorcycle and powersport dealerships. That means that there will obviously be a slant in that direction with regards to examples and so forth. Also, because I actually run the e-commerce operations for the #1 BMW Motorcycle Dealership in the country, I have real-world, hand’s on experience in what dealerships can and can’t do, as well as what they are capable of understanding (at the risk of sounding overly pedantic or condescending).

For some reason, the motorcycle and powersports industries, from the OEM’s to the dealers and all levels of the supply chain in between are fairly benighted when it comes to technology in general, and the web specfically (just this one aspect is so rant-worthy it’s not even funny). Amazingly I still talk to fairly successful dealers out there that don’t even have a website… It’s 2007 folks… Hello!

So without further ado, follow the tag named DealerNews to see them all.

All the posts have been back dated to their original publish date.

Tags:Column, DealerNews, dealerships, E-Commerce, ecommerce, internet, motorcycle, powersports, selling-online