'Personal' Entries ↓

Phew! One of the largest projects I’ve ever done has just crossed a major milestone: Family PowerSports new e-commerce site is now “live” and in beta testing. Fingers crossed!

Here’s the announcement I just posted on our Facebook page:

Hello everyone!

Family PowerSports is happy to announce that we are launching a brand new shopping website (shop.familypowersports.com) that will allow folks all over the world to experience what it’s like to shop with Family PowerSports.

We know that there are already quite a few places to shop on the web for motorcycle, motocross, ATV, PWC and other powersports parts, accessories, apparel, and gear. However, we think that FPS has a unique benefit to offer over those other huge, impersonal online warehouse stores. Our customers in Texas know that we’re a great place to get product information, shop, and just hang out, and we think that by offering that same level of customer service and experience to everyone on the web we can make riding more fun for everyone.

We’ve got online microfiche for you do-it-yourselfers as well as the really cool ability to tell our website what vehicle you have and it will automatically find parts and accessories that work on your ride. Very cool!

Before we announce this new site (shop.familypowersports.com) to the world we’re asking our Facebook family to help us beta test our shopping site. As an incentive we’re offering you a 20% discount that you apply when you check (code:fbbeta) out as well as free shipping (you can also arrange for in-store pick up if you live close to a FPS location).

Again, the discount code that you’ll use when you check out is fbbeta and it’s good for 20% off your entire order from our shop.familypowersports.com website.

So if you need anything for your ride, please stop on by our new site (shop.familypowersports.com) and place an order. If you see anything that you don’t like, that seems broken or could be improved, please let me know by shooting me an email at webmaster at familypowersports.com.

We’ll be running this test for about two weeks and the beta code will be good that entire time. Feel free to share the code with any of your family and friends if you think that there’s something that they can use now that riding season is getting close.

Thanks in advance for your help and we look forward to building a great resource for all of our current and future Family PowerSports fans!

Tags:E-Commerce, ecommerce, motorcycle, powersports, selling-online

I’m finally getting a few minutes to write this post to make some significant announcements.

First, in spite of what the news item from Power Sports business wrote, I did not leave A&S BMW & Ducati to join 50 Below. The press release that 50 Below sent out was an announcement about what I’ve already written about here on my blog.

However, I have left A&S for much bigger and better things at Family Powersports in Texas!

Family Powersports is an amazing multi-line, multi-location dealership group in West Texas. FPS is a three time winner of the prestigious  Dealernews Top 100 dealership and was recently featured on the cover of Dealernews. I met them for the first time after my Indy presentation in 2008 and shortly after that went down to do some consulting with them on how to leverage the internet to help their business.

The timing was just not right for me to jump over there full time. I was still plugging away at A&S and was looking forward to A&S taking on Ducati and getting the chance to dominate the Ducati market the same way I was able to do with BMW.

Recently things changed at A&S and at the same time the opportunity window opened up again at FPS and this time it just made sense to make the jump.

I’m exceedingly proud of what I was able to achieve during my tenure at A&S (#1 BMW Motorcycle search result in Google, #1 BMW parts/accessory retailer, Ducati business and search results are already starting to climb, etc.) , but the limited scope and resources that A&S was able to offer were just not able to compete with the opportunity to work with such an amazing outfit like Family Powersports. The opportunity to work with a large multi-line, multi-location operation that is so well run, professional, and most of all enthusiastic was just impossible to pass up.

Family Powersports has a large OEM line-up (Axis Boats, Bayliner, Can-am, Club Car UTV’s, Crownline, Glastron, Honda, Honda Power Equipment, Kawasaki, KTM, Lehman Trikes, Malibu, Polaris, Premier, Sea-Doo PWC, Spyder, Stratos, Suzuki, Victory, Yamaha, Yamaha Boats & Yamaha PWC) across six locations (McKinney Texas, Weatherford TX, San Angelo Texas [powersports], San Angelo Texas [watersports/marina], Lubbock Texas, and Odessa Texas). It’s huge!

Family Powersports is the model for what a modern dealership/retailer should be. The one thing they were missing was a best in class internet presence, both from a dealership perspective as well as e-commerce. That’s where I’m going to come in. We’re taking this thing to the top baby!

So as you can imagine, I’m going to be slammed 24/7 with this new gig for the foreseeable future. Because of that, I’m not going to be taking on any more consulting business outside of the folks I’m already working with.

That’s the main part of this announcement I guess… I’m going to be really busy for a while, so leave me alone!

I’ll still be doing my Dealernews column and other stuff like that so it’s not like I’m going to fall off the face of the earth.

Wish me luck!

Todd

I caught a news story over Times Online about a new venture by none other than Peter Gabriel called TheFilter.com (It should be noted that Peter is the most consistently talented, brilliant and visionary artist alive today. Especially when you look at the incredible longevity of his career. Seriously. It’s unfair really to all the other artists out there that Mr. Gabriel has laid claim to so much of the artistic energy out there all for himself. This is not my opinion. It’s a fact).

I’ve always liked the idea of a solid recommendation engine ever since the first one I ever played with called Firefly. In the world of e-commerce a bullet-proof recommendation is the holy grail of personalized selling online. The smartest, most patient, and valuable sales person in the universe!
Anyway, as I was reading about this ambitious sounding project I was really excited to find out if someone had finally created a music recommendation engine that would solve two problems I have. When I see one of these music recommendation engines, I always try it with a few real world tests.

1) I really, really like non-vocal jazz that features vibes and/or flute. But I don’t know squat about the who’s-who of that sub-genre and I’m too lazy to dig into it. I’ve tried to, but not knowing anyone that knows anything about it I don’t know who to ask or where to start. When I’ve tried stuff like Pandora and Last.fm I’ve gotten no where. It never gives me more than one song in a row that does not have vocals, or features flute or vibes. Weak.

2) The next area I want to get more good recommendations for is Soul (funny enough the reason for this is because I love DJ Shadow and he scratches a lot of old R&B and Soul, and because I’m currently totally digging Gnarls Barkley which sound like some kind of time-bending mix of old Soul and modern electronica). Once again, all of the other recommendation engines out there have failed miserably at recommending music in these genres that I like. Maybe I’m just too picky or my taste band is too narrow. I don’t know.

All I know is that when I hear certain songs in these genres I love them. Then when I hear other songs in these genres I hate them. But I don’t know enough about the genre or the artists to really deconstruct why I love or hate them.

To me, that’s where these engines should be focusing on! I want something that will take my direct input on stuff that I like and use some kind of deep, dark, electronic voodoo and figure out why I like what I like and match that up with other stuff that has the same mystical qualities that I should like.

But other than Netflix for movies (on occasion), nothing that I’ve tried for music has even come close. Most just seem to work as a way to reinforce the user’s tastes and at best add a few more bands/movies/books that they might have stumbled across anyway.

That said, I really wanted TheFilter.com to be the kick-ass solution I was looking for. Sadly, it’s not. At least not yet.

Problems with TheFilter.com:

The initial rating process is really flawed. And it seems to me that if the process that is intended to create the seed is this messed up, I don’t see how the recommendations can be any good.

There needs to be an option to indicate that you have no idea who the band/artist is so that they stop showing it to you over, and over, and over again. I don’t want to have to listen to some clips of some band called New Found Glory only to determine that I think they are horrible when I have literally thousands of other bands that I do know that I can tell you about.

Also, why is it when I press the more artists button it doesn’t actually shuffle the artists that are presented unless I’ve rated them?! Point #1 above about being able to create something like a NULL rating might fix this.

Also, it’s totally not random… I went through the signup process several times and it always offered the same bands initially and offered them over and over if I didn’t rank them. Like Sum-41, Blink-182, etc. I felt like the system was trying to lead me too much.

Next, the level of ranking granularity is way to course. It asks you to rank an artist. Huh? How can you accurately rank at the global artist level? Here’s some examples or artists that it offered me:

Sting

What Sting are you talking about? Early Sting when he was still pretty good, perhaps feeling a new-found artistic freedom to do what he wanted without The Police, or later/recent Sting that’s doing stuff that makes Sarah McLaughlin (who I like) sound like a heavy metal act?

What songs by Sting? Some are great, some are horrible (note, since I’m talking about art here, all value judgments are totally subjective and represent my feelings and opinions. Which should be the whole point of this thing! It’s suppose to figure out all the random, sometimes mutually contradicting data points and project what I should like)

U2

Again, what U2? I love early U2. After Joshua Tree they fell off for me until their album How To Dismantle An Atomic Bomb which I really like, but for completly different reasons than why I like early U2!

If the recommendation engine can not capture those kinds of nuances, then how can it offer recommendations that are better then me just randomly picking something from the same genre?

What I’d like to see:

I’d much rather have a way to tell the system what music I have/know about and why I like it or don’t like it.

I’d like to be able to choose (from a list) an artist, album, or even a song and then deconstruct what I like about it.

I want to rank it on multiple axis like style, tempo, lyrics, mood, feel, technical musical virtuosity (for instance on this one… I’m a drummer/percussionist so I like drums and I like some bands that have really, really talented drummers. But just because I like or admire the drummer’s ability does not mean that I like the music they play or the band they play in. I love Neil Peart and I love Rush. I also love and respect Mike Portnoy as a drummer, but I can’t stand to listen to more than like 4 bars of Dream Theater (which may be odd because I like a lot of other progressive metalish bands like Marillion (early Marillion back when Fish was still with them and they sounded like an angry Genesis))

It seems to me that to really get a recommendation engine to do what I want it to do it would need to offer me a way to feed it this level of understanding. I want a system that acts like the ultimate, non-judgemental, musical genius friend that looks at my iTunes collection and knows me really well and says, “Dude, you like Marillion and Genesis?” and I say, “Yea, but only early Genesis and I don’t like the stuff that Marillion did after their singer Fish left and for some reason I don’t like what Fish did on his own either for some reason. So I have no idea why I like Marillion so much, but I do!” And then my friend goes, “Oh well in that case you really need to listen to ___” and when I do it’s the best thing I’ve ever heard. [For some reason you could substitute a lot of pairs in the above sentence like Van Halen/David Lee Roth, The Police/Sting, Pink Floyd/Rodger Waters. To loop back to Mr Gabriel, he's about the only person that was in a band that I loved that went off on his own and was still amazing (while Genesis floundered in my opinion after he left, which again is really odd as Phil Collins seemed to have been pretty cool and a really rocking drummer when he was in Genesis but then went totally poofy on his own and as the frontman for later Genesis... Except for Trick of the Tail which is a pretty darn good album and Phil is just nuts on the drums in that album... No idea what happened to him after that though...)

I want a system that does that.

TheFilter.com is nowhere near being able to do that. At least not yet. It's in beta apparently so perhaps there's still hope.

[note that I didn't really get into other stuff that seemed pretty weak about the site like navigation, errors, bad layouts, etc... Although it seems like with close to $8MM in funding they could be doing a lot better job...]

[EDIT: Hmmm... I wonder what's up. All of the emails to the addresses listed on their contact page bounce... Hello... Hello... Is this thing on?]

Tags:Music, peter-gabriel, recommendations, thefilter.com

The old ways of doing business in the powersports industry (no matter how successful dealerships, retailers, OEM’s, and distributors may have been up to this point) are dying, if not already dead.

• Customers are changing.
• Technology is changing.

For the swift and the smart willing to embrace the required radical changes necessary, these changes will represent the best thing that ever happened to them.
Times of radical change are always an excellent opportunity for the smart and the swift. But it helps to have a guide!
For the dealers/retailers that don’t change, they will be left with a small local service business.

If I’m right, the powersports industry in 5-7 years is going to look nothing like it does today. [I'll write more about my ideas on this in the future]

After writing my column for Dealernews and presenting at the large DealerExpo in Indy for the past few years and talking with so many dealers, retailers, and OEM’s I’ve come away with the simple observation that it’s not that the people in the industry do not sense the need to change, or don’t want to change, they just don’t know how or what to change. Especially the dealers/retailers. They have the experience and knowledge of how motorcycle and other powersports dealerships have been run in the past, but they don’t have the exposure or experience with how to make the leap into the 21st century and really take advantage what the internet has to offer, or compete with those that do.

My columns and my sessions are a good start, but I’ve recognized that there’s a large number of retailers and OEM’s that need more hands-on help to get where they sense they need to be.

Simply put, there no one else out there with the background, expertise and abilities better positioned to help lead the powersports industry out of the old ways of doing business (with a focus on e-commerce/multi channel retailing and next-generation marketing and advertising) and into the age of the Internet, social networking, word-of-mouth marketing, and radical changes in the supply chain.

If your dealership, powersports retail business, or OEM business is ready to make radical changes, let us know. Radical Powersports Sales and Marketing is here to help.