The old ways of doing business in the powersports industry (no matter how successful dealerships, retailers, OEM’s, and distributors may have been up to this point) are dying, if not already dead.
- Customers are changing.
- Technology is changing.
For the swift and the smart willing to embrace the required radical changes necessary, these changes will represent the best thing that ever happened to them.
Times of radical change are always an excellent opportunity for the smart and the swift. But it helps to have a guide!
For the dealers/retailers that don’t change, they will be left with a small local service business.
If I’m right, the powersports industry in 5-7 years is going to look nothing like it does today. [I’ll write more about my ideas on this in the future]
After writing my column for Dealernews and presenting at the large DealerExpo in Indy for the past few years and talking with so many dealers, retailers, and OEM’s I’ve come away with the simple observation that it’s not that the people in the industry do not sense the need to change, or don’t want to change, they just don’t know how or what to change. Especially the dealers/retailers. They have the experience and knowledge of how motorcycle and other powersports dealerships have been run in the past, but they don’t have the exposure or experience with how to make the leap into the 21st century and really take advantage what the internet has to offer, or compete with those that do.
My columns and my sessions are a good start, but I’ve recognized that there’s a large number of retailers and OEM’s that need more hands-on help to get where they sense they need to be.
Simply put, there no one else out there with the background, expertise and abilities better positioned to help lead the powersports industry out of the old ways of doing business (with a focus on e-commerce/multi channel retailing and next-generation marketing and advertising) and into the age of the Internet, social networking, word-of-mouth marketing, and radical changes in the supply chain.
If your dealership, powersports retail business, or OEM business is ready to make radical changes, let us know. Radical Powersports Sales and Marketing is here to help.
