Big changes around here!

I’m finally getting a few minutes to write this post to make some significant announcements.

First, in spite of what the news item from Power Sports business wrote, I did not leave A&S BMW & Ducati to join 50 Below. The press release that 50 Below sent out was an announcement about what I’ve already written about here on my blog.

However, I have left A&S for much bigger and better things at Family Powersports in Texas!

Family Powersports is an amazing multi-line, multi-location dealership group in West Texas. FPS is a three time winner of the prestigious  Dealernews Top 100 dealership and was recently featured on the cover of Dealernews. I met them for the first time after my Indy presentation in 2008 and shortly after that went down to do some consulting with them on how to leverage the internet to help their business.

The timing was just not right for me to jump over there full time. I was still plugging away at A&S and was looking forward to A&S taking on Ducati and getting the chance to dominate the Ducati market the same way I was able to do with BMW.

Recently things changed at A&S and at the same time the opportunity window opened up again at FPS and this time it just made sense to make the jump.

I’m exceedingly proud of what I was able to achieve during my tenure at A&S (#1 BMW Motorcycle search result in Google, #1 BMW parts/accessory retailer, Ducati business and search results are already starting to climb, etc.) , but the limited scope and resources that A&S was able to offer were just not able to compete with the opportunity to work with such an amazing outfit like Family Powersports. The opportunity to work with a large multi-line, multi-location operation that is so well run, professional, and most of all enthusiastic was just impossible to pass up.

Family Powersports has a large OEM line-up (Axis Boats, Bayliner, Can-am, Club Car UTV’s, Crownline, Glastron, Honda, Honda Power Equipment, Kawasaki, KTM, Lehman Trikes, Malibu, Polaris, Premier, Sea-Doo PWC, Spyder, Stratos, Suzuki, Victory, Yamaha, Yamaha Boats & Yamaha PWC) across six locations (McKinney Texas, Weatherford TX, San Angelo Texas [powersports], San Angelo Texas [watersports/marina], Lubbock Texas, and Odessa Texas). It’s huge!

Family Powersports is the model for what a modern dealership/retailer should be. The one thing they were missing was a best in class internet presence, both from a dealership perspective as well as e-commerce. That’s where I’m going to come in. We’re taking this thing to the top baby!

So as you can imagine, I’m going to be slammed 24/7 with this new gig for the foreseeable future. Because of that, I’m not going to be taking on any more consulting business outside of the folks I’m already working with.

That’s the main part of this announcement I guess… I’m going to be really busy for a while, so leave me alone!

I’ll still be doing my Dealernews column and other stuff like that so it’s not like I’m going to fall off the face of the earth.

Wish me luck!

Todd