Are you ready for radical change?

Radical Powersports Sales and Marketing is the industry’s leading source to help your dealership, retail operation, or OEM business take advantage of how the Internet is reshaping the market and more importantly how to make more money!

  • Radical is focused on the business of doing business on the web
  • Radical is focused on thinking outside of the box
  • Radical is focused on making sure that you’re talking to your customers effectively
  • Radical is focused on making sure that your business is more successful next year than you’ve ever been before

Just having e-commerce on your site is just the tip of the iceberg!E-commerce:

Just having a website is just the tip of the iceberg when it comes to e-commerce and multi-channel retailing. Even if you already have e-commerce, it’s simply not enough anymore. How can we help you?

Hello, my name isMarketing:

Do you stand out from the crowd? Do people remember you? Do people know you? Let Radical help you develop and communicate a brand and an identity that will achieve results.

What do they see, hear, and say about your business?Advertising:

Yellow page directories are more likely to be used as a doorstop by your customers than a source of information. MP3’s have replaced the radio, DVR’s commercial skip and national satellite means no one sees your local TV ads anymore. Your customers are changing, you need to radically change to talk to them. Let Radical show you how.

Atoms vs. Bits : Information, not inventorySupply Chain Design / Optimization:

Information in place of inventory. Bits in a database instead of parts in a warehouse. Profits instead of costs. There’s some Radical changes coming. Are you going to be a leader or are you going to be left in the dust?

Latest Radical Ideas

Enforce MAP Comrade!

Posted : 13 Apr 2010 02:07 pm

I’m a freedom loving American. I believe in the ideals of Capitalism and the efficient workings of the free market.
Sound like this is going to be some Beckian anti-government Tea-Party rant?
Nope. This is about something important that will actually matter to your real life.
I’ve got a few things to say about [...]

Report All MAP Violations!

Posted : 13 Apr 2010 02:05 pm

I’ve created this post for the purpose of insuring that as long as OEM’s and other sources of supply in the motorcycle and powersports industry continue to create and enforce M.A.P. (minimum advertised price) policies (thus creating what are essentially price fixing scenarios) that all violators are treated the same.
It’s the “action” arm of my [...]

Selling Online #43 : Put Your Best Foot Forward

Posted : 01 Apr 2010 01:11 pm

The idea for this month’s column came to me last year when I was out doing some Christmas shopping. I didn’t have a specific item in mind, but I did have a general idea. Now this is a store that I don’t normally do a lot of shopping in so I’m [...]

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