Are you ready for radical change?

Radical Powersports Sales and Marketing is the industry’s leading source to help your dealership, retail operation, or OEM business take advantage of how the Internet is reshaping the market and more importantly how to make more money!

  • Radical is focused on the business of doing business on the web
  • Radical is focused on thinking outside of the box
  • Radical is focused on making sure that you’re talking to your customers effectively
  • Radical is focused on making sure that your business is more successful next year than you’ve ever been before

Just having e-commerce on your site is just the tip of the iceberg!E-commerce:

Just having a website is just the tip of the iceberg when it comes to e-commerce and multi-channel retailing. Even if you already have e-commerce, it’s simply not enough anymore. How can we help you?

Hello, my name isMarketing:

Do you stand out from the crowd? Do people remember you? Do people know you? Let Radical help you develop and communicate a brand and an identity that will achieve results.

What do they see, hear, and say about your business?Advertising:

Yellow page directories are more likely to be used as a doorstop by your customers than a source of information. MP3’s have replaced the radio, DVR’s commercial skip and national satellite means no one sees your local TV ads anymore. Your customers are changing, you need to radically change to talk to them. Let Radical show you how.

Atoms vs. Bits : Information, not inventorySupply Chain Design / Optimization:

Information in place of inventory. Bits in a database instead of parts in a warehouse. Profits instead of costs. There’s some Radical changes coming. Are you going to be a leader or are you going to be left in the dust?

Latest Radical Ideas

Re-enforcement & Validation of my Community Management Idea

Posted : 05 Mar 2009 12:01 pm

In all my years of writing about “all things web” (granted weighted heavily toward e-commerce) for the motorcycle and powersports industry, nothing has seemed to reach the same level of resonance as my idea that developing a dedicated, full-time community management position was a brilliant thing to do.
When I was running marketing for the dealership [...]

Why do vehicle dealers have such crappy website and internet marketing vendors to choose from?

Posted : 02 Mar 2009 03:29 pm

So I get a lovely bit of spam today from yet another company preying on the lack of education and awareness that most vehicle dealerships have when it comes to pretty much all things internet.
As it was SPAM in pretty much every definition of the word I don’t feel too bad about posting all of [...]

Search Engine Optimization for the Motorcycle and Powersports Industry : DealerExpo 2009 Dealernews Live Presentation

Posted : 17 Feb 2009 12:31 pm

As promised here’s my presentation from this year’s (2009) Dealernews Live session. Obviously just looking at the presentation you will be deprived of the immense wit and intelligent insight that my commentary provides in the live session, but hey!
As usual, if you have any questions or issues let me know in the comments section below.

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